# About This Module

## 1) Finding the right market

If you are building a product and want to ensure its adoption, you need to secure one of two advantages: 

1. If you are entering a market where several products already exist, you must ensure that your product is ten times better than the others. Marginal improvements will not lead to adoption.
2. Alternatively, you could build in a market where no other alternatives exist or where there are very few alternatives. 

We recommend the second approach—not because the first approach doesn't work—but because at DoDAO, this is how we define our focus areas.

## 2) Alternative Investments

Structure is important, but securitization “is not” needed

**Type of Alt Investments and its pros and cons** 

1. Why Alt investments
2. Three main categories of Alt investments
3. Pros and cons of each investment

**Each Alt investment Type, with its size and growth and other specifications, Its structure**

1. Private Debit
   1. Growth and Market Size
   2. Other information -- See what can we add here
   3. Structure
   4. Example/s
2. Private Real Estate
   1. Growth and Market Size
   2. Other information -- See what can we add here
   3. Structure
   4. Example/s
3. Private Equity
   1. Growth and Market Size
   2. Other information -- See what can we add here
   3. Structure
   4. Example/s

## 3) Global Investments 

Structure is important, but securitization "might be" needed

1. Why is global distribution needed?
2. Why securitization? And what is it?
3. Securitization structure?
4. Examples of Securitization structure


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