Chained Assets - Research
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  • Intro to RWA
    • About This Module
    • RWA Introduction
      • Tokenization Process
      • Why RWAs: Bridging the Financial Gap
      • Why RWAs: State of Crypto and Imp. of RWAs in Crypto
      • Role of Regulations in Real-World Assets (RWAs)
      • Unique advantages for RWA developers
    • Regulations and Startups
      • Balance Between Innovation and Oversight in Emerging Industries
      • Impact of Restrictive Regulations on Blockchain
      • Good vs Bad Players
      • Investor Protection
    • US - Market & Regulations
      • Regulations in US
      • Exemptions in US
      • Table of Regulations
      • Conclusion
      • Other Important Regulations
  • Important Questions for Builders
  • RWA - Focus Areas
    • About This Module
    • Alternative Investments
      • Growth of Alternative Investments Market
      • Types of Alternative Investments
      • Pros & Cons
      • Due Diligence Process
    • Alt Asset 1 - Private Debt/Credit
      • Returns on Private Credit
      • Market Share & Growth of Private Credit
      • Types of Private Credit
      • Private Credit History
      • Important Terms
      • Working of Private Credit
      • Private Credit and Life Sciences
      • Important Metrics and Information points
      • Distressed Debt
      • Challenges faced by Industry
      • Use Cases for New Technology
      • Solutions/Ideas
    • Alt Asset 2 - Private Real Estate
      • Growth of Private Real Estate
      • Real Estate Fund Structures
        • Real Estate Syndication
        • Private Real Estate Fund
          • Fund Types
          • Creating a Funding
          • Closed vs Open ended Fund
          • Sponsor Compensation
        • Private RIETs
          • Setup Prive REIT
          • Important Terms
      • Comparison of Types
      • Important Terms
      • Important Metrics for Private Real Estate Funds
    • Alt Asset 3 - Private Equity
      • Growth in Private Equity Market
      • Types of Private Equity
      • Secondary Markets
        • Statistics- Secondary Markets
        • Top Secondary Market Players
    • Global & Innovative Distribution of Assets
      • Distribution of Assets
      • Consumer Stocks
      • Shareholder Perks
  • Legal
    • Asset Securitization
      • Structure: Traditional Securitization
      • RWA Project Examples with Partners
      • What is a SPV?
      • Role of SPVs in Securitization
      • Benefits of Asset Securitization
      • Structures of Asset-Backed Securities
      • Parties Involved In Securitization Process
      • Structuring the Transaction
    • Cayman Island - Orphan SPVs
      • Core Elements of an Orphan SPV Framework
      • How are Orphan SPVs formed?
      • Management of the Orphan SPV
    • Trusts
      • Key Components of a Trust
      • Trustee
      • Benefits to Investors/Shareholders
      • Examples of Trusts used by Web3 Funds
      • Unit Investment Trusts (UITs)
      • Delaware Statutory Trusts (DSTs)
      • FAQs
    • Global Regulatory Landscape
      • Switzerland
      • Luxembourg
      • Hong Kong
      • United Kingdom
      • Liechtenstein
      • Bermuda
      • British Virgin Islands
      • Cayman Islands
      • Jersey
      • MiCAR
  • MORE
    • Rubrics
      • Rubrics For Top Asset Types
      • SPVs Evaluation Rubric
      • Asset Originator Evaluation Rubric
      • Trusts Evaluation Rubric
      • FAQs
    • References
      • Regulations
      • Introduction
      • Alternative Investment
      • Trusts
      • Custodian
      • Securitization
      • REITs
      • Private Equity
      • Private Real Estate
      • Private Debt
      • Crypto Projects
      • Detailed Reports
      • DeFi Integrations
      • Global Distribution
      • Global Regulations
      • Private Credit - Borrowers
      • People
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On this page
  • Introduction
  • Why Consumer Brands Should Offer Their Stocks Internationally?
  • Why People Would Want to Invest?
  1. RWA - Focus Areas
  2. Global & Innovative Distribution of Assets

Consumer Stocks

PreviousDistribution of AssetsNextShareholder Perks

Last updated 8 months ago

Introduction

Global consumer brands like Nike, Amazon, and Tesla have an immense following around the world. Customers don't just buy these products; they often have an emotional connection with these brands. Offering their stocks internationally would allow people outside the U.S. to become part-owners of the companies they admire. This opportunity can strengthen the relationship between the brand and its international community, turning passionate customers into dedicated investors.

Why Consumer Brands Should Offer Their Stocks Internationally?

Strengthen Brand Loyalty: When consumers are given the opportunity to invest in a brand they use and trust, it deepens their loyalty. Owning stock can turn customers into brand advocates, creating a community of invested consumers who are not just buyers but also stakeholders. For example, fans of Tesla are known for their strong loyalty to both the brand and its vision. By offering stocks globally, Tesla can tap into the enthusiasm of its international supporters.

Tap Into Global Demand: These brands are already popular worldwide, and many international consumers would jump at the chance to invest in them. Currently, accessing U.S. stocks can be difficult for people in some countries due to market restrictions. By offering stocks directly in international markets, companies can cater to this existing demand and unlock a new source of capital.

Why People Would Want to Invest?

Love for the Brand: Many consumers have a deep emotional connection with brands they admire. Owning a part of a brand like Nike or Amazon allows them to participate in its success. People already spending on Nike products or subscribing to Amazon services are likely to see investing in these brands as an extension of their personal support.

Trust in Product Quality: Consumers trust the quality and innovation these companies bring to their products. This trust translates into a belief that the company will continue to perform well financially. For example, loyal Tesla customers who believe in the company’s mission to drive the world towards sustainable energy would naturally want to invest in its future.